The two-day San Diego event was launched in the spring of 2015 by local dance music party purveyors FNGRS CRSSD. Taking cues from European dance festivals like Sonár Festival, CRSSD eschews the stereotypical trappings of EDM culture to present a more mature dance party, abetted by a 21+ age requirement for all attendees. The ambitious plan was a resounding success. With a capacity capped at a comfortable 15,000 attendees, fans returned from the event with enough glittering testimonials that the promoters were inspired to expand their vision and do something rarely seen in the world of music festivals: bring it all back for a second time in the same year.
With so many American music festivals aiming to be the biggest and most extravagant, CRSSD has found success by dialing back the bombast and going for something more intimate and personal. Capitalizing on the explosion of EDM and festival culture by targeting a slightly older demographic that still wants to party, it has already found a comfortable niche after just one year and two weekend-long events. Time will tell if CRSSD will inspire more scaled-down and similarly curated festivals across the American landscape.